Instacart Plus
delivery
Regular price
$9.99/mo or $99/yr
Discount you can get
50% off monthly price ($4.99/mo) for 2–3 months when selecting 'too expensive' as cancellation reason
How to unlock this discount
Open the Instacart app or go to instacart.com and log in to your account
Tap your profile icon, then go to 'Your Instacart+ Membership'
Select 'Cancel Membership' or 'Manage Membership' to enter the cancellation flow
When prompted for a reason, select 'It's too expensive' or the closest cost-related option
You will be presented with a retention offer screen (typically 50% off for 2–3 months) — review the discount details
Click 'Accept Offer' or 'Keep My Membership' with the discounted rate to lock in the savings and remain subscribed
Insider Tips
Always select 'too expensive' or a price-related reason — this is the most reliable trigger for a monetary retention offer
If the first screen only offers a pause or a weak incentive, decline it and continue one more step; a better discount sometimes appears on the second prompt
Do not rush through the screens — each prompt may present a different or improved offer
Some users report success repeating this every 2–3 months once the discounted period expires, effectively maintaining a permanently reduced rate
Sources
Standard pricing ($9.99/mo, $99/yr) confirmed via Groupon (groupon.com/coupons/instacart) and multiple coupon aggregator sites from March 2026. The Pine AI cancellation guide (19pine.ai) references Instacart's cancellation flow and implicitly acknowledges retention mechanisms by advertising its service bypasses them. The specific 50% off retention offer is based on recurring community reports (Reddit r/instacart, r/frugal threads from 2025–2026) and personal finance blogs documenting the 'fake cancel' strategy for Instacart+. No official Instacart documentation confirms retention offers, which is typical — companies do not publicize these. Confidence is medium because while multiple anecdotal sources describe this offer, the exact discount amount and duration can vary by account, region, and tenure.