Noom
fitness
Regular price
$59/mo (monthly auto-renewing plan, as of Feb 2026) or ~$179/yr (annual plan)
Discount you can get
Reduced rate of ~$19/mo when selecting 'too expensive' as cancellation reason; alternatively 20–50% off your current plan rate depending on the offer screen presented
How to unlock this discount
Open the Noom app and navigate to Settings or your account/profile page.
Tap 'Subscription' or 'Manage Subscription' to access your plan details.
Alternatively, type 'Cancel' into the chat with your Goal Specialist (coach) — this will generate a cancellation link that routes you into the retention flow.
Begin the cancellation flow by selecting the option to cancel your subscription.
When prompted for a reason, select 'Too expensive' as your cancellation reason — this is the key trigger for price-based retention offers.
Noom will present a retention offer screen showing a discounted rate (commonly ~$19/mo or a percentage off your current plan).
Accept the discounted offer on that screen to keep your subscription at the lower rate.
Insider Tips
Always select 'Too expensive' as your cancellation reason — this triggers the best price-based retention offers
If the first offer is underwhelming (e.g., only 20% off), decline it and continue through the flow; Noom may present a steeper discount on a follow-up screen
Initiate cancellation via the app rather than the website, as the app may surface exclusive retention discounts and flash-sale notifications that web users miss
If you're still within your free trial period, the retention offer tends to be especially generous (users have reported rates as low as $19/mo)
Sources
Compiled from multiple sources dated within the last 12 months: Groupon Noom coupon page (March 2026) confirming retention offers appear during the cancellation flow; CouponFollow noom.com page (March 2026) stating 'if you begin the cancellation process, you'll receive a message with the current discounted pricing'; LowerMySubs (February 2026) listing current monthly price at $59/mo; LA Times Noom promo article (updated Jan 2026) listing $17.50/mo on 12-month plan; currywurstmuseum.com Noom pricing guide (March 2026) citing Reddit r/Noom users who reported a $19/mo retention offer when selecting 'too expensive'; RetailMeNot (March 2026) listing $70/mo standard monthly and $195/9-month plans; Reddit r/Noom threads discussing a 20% off retention code ('noom20') offered by support when users inquired about discounts; Noom official blog on 2026 pricing confirming 4-month, 6-month, and 12-month plan tiers.