Tidal
music
Regular price
$10.99/mo (Individual plan — most popular)
Discount you can get
50% off for 3 months ($5.49/mo), offered when initiating cancellation and selecting price as the reason
How to unlock this discount
Log in to your Tidal account at tidal.com or open the Tidal app.
Navigate to your account settings (click your profile icon → 'Manage Subscription' or 'Subscription').
Click 'Cancel Subscription' to begin the cancellation flow — this is just to reach the offer screen.
When prompted for a cancellation reason, select 'Too expensive' or 'Price' as your reason.
Tidal will present a retention offer screen — typically 50% off for 3 months ($5.49/mo instead of $10.99/mo).
Click 'Accept Offer' or 'Keep Subscription' with the discount applied. Your subscription continues at the reduced rate.
Insider Tips
Select 'Too expensive' as your cancellation reason — this is the most reliable trigger for the price-based retention offer
If no offer appears on the first attempt, complete the cancellation fully and wait for a win-back email within 1–7 days (these sometimes offer even better deals like 3 months at $2/mo)
If you subscribed through the iOS App Store or Google Play, manage cancellation through the app store's subscription settings instead — but note that retention offers are more commonly shown when cancelling directly through tidal.com
After your discounted period ends, you can repeat the process every few months to re-trigger the offer
Sources
Pricing confirmed via Tidal's official support page (support.tidal.com) and pricing page (tidal.com/pricing) as of March 2026: Individual $10.99/mo, Family $16.99/mo, Student $4.99/mo. Retention offer details sourced from Reddit r/TidalHiFi community posts and deal-tracking forums (2025–2026) where multiple users reported receiving 50% off for 3 months when initiating cancellation with 'too expensive' as the reason. The Verge (March 2024) confirmed the simplified $10.99 single-tier pricing. DealFrontier (March 2026) confirmed current plan pricing. Confidence is medium because while multiple community reports align on the ~50% off retention offer, Tidal does not publicly advertise it and the exact offer may vary by account tenure and region.