Wall Street Journal
news
Regular price
$38.99/mo (billed every 4 weeks, equivalent to $9.75/week — ~$507/yr)
Discount you can get
50% off for 6–12 months (typically reduces rate to ~$4–5/week or ~$19.49/mo equivalent), sometimes preceded by a weaker initial offer such as a free month or 25% off
How to unlock this discount
Log in to your WSJ account at wsj.com and navigate to My Account > Subscription.
Click 'Cancel Subscription' or 'Manage Subscription' to enter the cancellation flow.
You will be presented with a survey asking why you want to cancel — select 'Too Expensive' or 'Price' as your reason.
WSJ will present a first retention offer (often a free month or modest discount). Decline this offer by clicking 'Continue to cancel' or 'No thanks'.
A second, stronger offer will typically appear — usually 50% off for 6 or 12 months. This is the target discount.
Accept the discounted offer by clicking the 'Keep my subscription' or 'Accept offer' button. Your subscription continues at the reduced rate.
Insider Tips
Select 'Too expensive' as your cancellation reason — this triggers the best price-based retention offers
Decline the first offer presented, as the second offer is almost always better
If you are offered only a free month on the first screen, declining it frequently surfaces a 50% off multi-month deal
Some users report success calling WSJ customer service (1-800-JOURNAL) and mentioning competitor pricing (e.g., NYT or Bloomberg) to negotiate an even steeper discount
Sources
Standard pricing confirmed via offers.com ($9.75/week retail) and Capital One Shopping ($38.99/mo standard). Retention offer details are based on aggregated community reports from Reddit (r/personalfinance, r/Frugal), Slickdeals threads, and deal-tracking forums from 2025–2026 discussing WSJ save offers during cancellation. Multiple users report the 50% off for 6–12 months pattern as the most common retention offer. Exact current retention offer may vary by account tenure and billing history.