YouTube Premium
streaming
Regular price
$13.99/mo (Individual plan, billed through YouTube/Google directly)
Discount you can get
Typically 3 months at ~50% off ($6.99/mo) or 1 free month added — offer varies by account tenure and cancellation reason selected
How to unlock this discount
Open youtube.com in a browser or the YouTube app and sign into your account
Click your profile icon in the top-right corner, then select 'Purchases and memberships' (web) or 'Paid memberships' (app)
Locate your YouTube Premium membership and click 'Manage membership'
Click 'Deactivate' or 'Cancel membership' — this begins the retention flow, you are NOT cancelling yet
YouTube will present a screen asking why you want to leave — select 'It's too expensive' as your reason (this is critical to trigger the discount offer)
YouTube will now display a retention offer screen — typically 3 months at a reduced rate (around 50% off) or a free bonus month
Review the discount offer presented and click 'Accept offer' or 'Stay subscribed with discount' to lock in the reduced rate and keep your Premium membership active
Insider Tips
Always select 'Too expensive' or 'Cost' as your cancellation reason — this is the most reliable trigger for monetary retention offers
If the first offer is only a 1-month free extension, some users report that declining that offer and continuing toward the final cancellation confirmation screen can surface a better multi-month discount
Do NOT complete the final cancellation step — once you see an acceptable offer, take it
If no offer appears on your first attempt, fully cancel and wait 1-2 days; YouTube often sends a 'come back' email with a discount within 48 hours
Sources
Standard pricing ($13.99/mo individual, $139.99/yr annual) confirmed via multiple 2025-2026 sources including Savings Grove (Dec 2025), Yahoo Tech (2026), Michael Saves (Mar 2025), and YTPApk guide (Jan 2026). Retention offer details are based on aggregated community reports from Reddit threads (r/youtube, r/YouTubePremium) and deal forums from mid-2025 through early 2026, where users consistently report being offered ~50% off for 3 months or a free month when selecting 'too expensive' during the cancellation flow. Confidence is medium because Google varies these offers by account age, region, and billing history, and no single official source documents the retention offer.